Email is one of the most powerful tools for communicating with your customers within Vtiger CRM. It enables you to follow up on leads, Customer engagement, sales support, service updates, etc. But what benefits will we get when these important emails are sent to the spam folders?  How can we send emails from vtiger crm without leaving a chance to send emails to the spam folder? Lets Learn How to prevent emails from going to spam in vtiger.

Let’s look at some chances for emails going to the spam folder 

1. Incorrect Email authentication: Email providers check for the authentication records SPF( Sender policy Framework), DKIM (Domainkeys identified mail), and DMARC (domain-based Message Authentication, Reporting and Conformance, etc. Not configuring these authentication protocols will effect the authority of the emails and have higher chances for reaching in the spam folder.
2. Poor Sender Reputation: If your email domain has a history of sending spammy or low-quality emails, there is a chance of it being flagged as spammy. 
3. High Bounce Rate: If too many emails bounce or are marked as spam, it can affect your overall email reputation.
4. IP Reputation: If you have used the same IP address for sending spammy or junk emails, there is a chance for marking your emails as spam.  

Follow These for High Deliverability 

• Configure your email authentications ( SPF, DKIM, DMARC, etc in the DNS Record and make sure it is configured correctly. You can access these from the Domain Control Panel.  
• Different Domains for Transactional Emails and Promotional Emails for high delivery of transactional emails ( such as order confirmations, invoices, and password resets)
• Use Authorised Email providers for better email deliverability and to avoid blacklisting. 
• Using spam triggers ( like Free, congratulations, you won ) can reduce email deliverability. Even if you pass all the technical aspects ( like SPF, DKIM, and DMARC ), a poor subject line or suspicious content can still result in a spam folder. Avoid excessive capitalization, multiple exclamation marks, and misleading content to prevent emails from going to spam in vtiger. Additionally, minimize links and attachments to prevent emails from going to spam or being marked as junk email 

Conclusion 

Ensuring High deliverability of emails from Vtiger CRM can be achieved by choosing an authorised email provider, maintaining a good sender reputation, etc. Before an Email can drive engagement or conversion, it must first reach the recipient’s inbox. Prevent emails from going to spam in vtiger CRM using this guide line

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